Kimberly-Clark Poised to Break 'LBL' Stigma Lighthearted TV spots and sampling activity build Poise's momentum in category Best Practices in Shopper Marketing Measurement, Part 3: Measuring Brand Impact Macy's Finds a 'Million Dollar' Product Line The Brand Before the Horse Rockwell Endcap Has Big Impact at Lowe's Positec relies on old-school 'tools' to create a high-profile display Unilever Plans to Make Summer Better Macy's Flies Down to Rio What's the Occasion? Coca-Cola builds winning programs by first asking why the shopper is in the store Hershey Rebuilds Around Insights Hershey drives demand with its 'Insights Driven Performance' model Clicks Won't Replace Bricks Often seen as a threat, digital technology enhances retail when used properly First Previous 570 571 572 573 574 Next Last
