Partnerships: The Numbers Point to Strategic Relationships Exclusive commitments between CPG clients and P-O-P producers can work exceptionally well, as long as the partners agree to 'trust, but verify.' Core Bidding: Relying on a Supplier Group Cuts Work, but Takes Work Bidding projects within to a core group of educated vendors is considered the ideal by many, as long as the purchasing department doesn't get nervous. How Clients Should Handle RFPs Future Games: Strategies for Success Who will be the driving force behind the P-O-P displays of tomorrow: Beijing's shoppers? Europe's retailers? Your accountants? Eukanuba Starts to Breed AirShow Introduces Ceiling Signage Network CompUSA Plays in 'TechToyland' Marketing Cos. Align to Target Hispanic Market Retail Media: Matching Solutions with Realities 'The Hub': No Pain, No Gain Train it, hire it or acquire it -- agencies must be prepared to deliver account-specific marketing. First Previous 28 29 30 31 32 Next Last
