Ethnic Marketing Research, Part 2: The Culture-Driven Purchase Journey New research reveals how marketers can target U.S. ethnic groups more effectively by tapping into cultural ‘hotspots’ along the path to purchase Stopping the Guessing Game Despite initial skepticism, Kraft Foods uses Quri's services to gather data on in-store execution It's In the Way That You Use It Newly Private PetSmart Gets a New Top Dog CVS Hires Safeway Shopper Marketing Exec Inside Insights, Part 1: Aligning Research for Shopper Marketing Success It's a brave new world as marketing researchers take a fresh approach with shoppers at the core. Walmart Rolls Out the Purple Carpet for Nexium The Evolution of Shopper Marketing Organizations 'Futurescope' study shows how shopper marketing is evolving Nestle Improves on Lack of Execution Works with Quri to identify problems in-store and get them corrected Expo Preview: Q&A with Christopher Brace First Previous 9 10 11 12 13 Next Last
