Newspaper Merchandising in Restaurants, Other Locations Case studies from the Newspaper Association of America's Single-Copy Merchandiser of the Year Awards Captain D's Restaurants Promise Big Taste Through P-O-P On-Premise Report: Let's Get This Party Started Traditional promotional tools combined with event marketing drive wine, spirits and beer sales on-premise P-O-P is Served Consumers are spending more time and money in foodservice establishments than ever before, a trend that has created new opportunities to reach them with targeted P-O-P programs. Rheingold Brewery Rolls Out Tap Handles Burger King Virtual Fun Center Builds Loyalty Wendy's Plans Year-Long Drive-Thru Program Foodservice P-O-P Report How QSRs Cook Up P-O-P Quick-Serve Restaurants Sharpen the Focus of In-Store Advertising Backlit Menu Board Sheds Light on Coca-Cola Fountain Drinks First Previous 4 5 6