Material Matters: 'Need to Know' Basics A CPG brand or agency executive does not have to master a lot of technical data, but a basic grounding in reality can help keep expectations within reason. Patent Infringement: Novelart Manufacturing v. Carlin Container Patent Infringement: Display Technologies Inc. v. Paul Flum Ideas Inc. Reebok Technology Goes Bottoms Up Elizabeth Arden: Art, Science & Scents At Elizabeth Arden, selling the fantasy of cosmetic beauty through in-store display requires technical wizardry. New Balance Shows Off its 'System' First Previous 1 2
