Heavy Marketing for Anheuser-Busch Light Beer Multimillion Dollar Promotional Support Behind New Beer Stroh Brewery Rolls Out Custom Rack for Ralphs Kodak's Rebate and Coupon Offer Marries Greeting Cards and Film Coupons Milk Dairy Case As P-O-P Eggs On Sales Class WAR: Upscale Cosmetics Industry Faces Faster Rate of Change Hiram Walker 'Infuses' On-Premise Sales Promoting Good Health via Del Monte P-O-P United Artists Theatre Circuit Intros Bottled Water Brand Bottoms Up: Liquor P-O-P Report Top-down campaigns by alcohol marketers give way to regional efforts driven by field personnel and retailers Stroh Introduces Old Milwaukee Ice First Previous 320 321 322 323 324 Next Last