Modeling Coupon Values for Ready-to-Eat Breakfast Cereals Examining the factors that influence coupon face values McDonald's Ronald McDonald Merchandiser Built to Last The Simpsons and 7-Eleven Partner in Summer Promo A Benefit Congruency Framework of Sales Promotion Effectiveness Examing the effectiveness of monetary vs. non-monetary promotions Table Display Enhances Allied Domecq's Clos du Bois Wines In-Store Jell-O "Easter" Promotion Wins Bronze Effie Cosmetics Merchandising Makeover In the wake of retail movement toward open-sell, cosmetic marketers are becoming more strategic in their approach to in-store merchandising and P-O-P. Miller 'Get The Goods' Promo Features P-O-P, Enhancers Jamba Juice Summer Promotion Targets Outdoor Enthusiasts Pajama Sam 3' Display Cultivates Attention First Previous 300 301 302 303 304 Next Last