Effective Category Management Depends on the Role of the Category An abstract from the Journal of Retailing, Volume 77, Issue 2 Beefeater Slims Down, Adds Promotional Muscle Peanut Riesen Creates New Reason for P-O-P Sazerac Ships Party Kits to Bars Larson Boats Banners Feature Light and Motion Tic Tac Offers 'Incredible' Merchandising Program Schieffelin & Somerset Offers Chandon Sparkling Wine Displays State Variation in Retail Promotions and Advertising for Marlboro Cigarettes Pepsi-Yahoo! Fusion Marketing Expands Promo Reach, Cuts Costs Rondele Merchandises Specialty Cheeses First Previous 299 300 301 302 303 Next Last
