Pricing Management

When industry traditions like the 'cattle call' and creative 'shoot-out' are crossed with RFPs and reverse auctions, sparks begin to fly.

Exclusive commitments between CPG clients and P-O-P producers can work exceptionally well, as long as the partners agree to 'trust, but verify.'

C-stores are removing excess P-O-P and focusing on foodservice, the cold vault and P-O-P at the pump