Effective Category Management Depends on the Role of the Category An abstract from the Journal of Retailing, Volume 77, Issue 2 Scientific Technique Measures Emotional Impact of P-O-P Research uses biofeedback to gauge consumers' response to in-store display designs Customer-Loyalty Programs Offer Potential, Challenges Perceptions and Realities of Male Shopping Behavior An abstract from the Journal of Retailing, Volume 77, Issue 1 The Practice Of Loyalty Marketing The whys and hows of developing an effective loyalty program Virtual P-O-P Peapod's 'cyber-merchandising' may help marketers hone promotions Not All Customers Are Created Equal Using Customer Segmentation In Loyalty Marketing To Identify & Target Best Customers The Mirage of Promotional Lift Do price promotions really pay out? E-Lab Examines Retail Shopping Experience Backpacks Go 'Platinum' at JanSport to Meet All Consumer Needs First Previous 65 66 67 Next Last
