RFID as Behavioral Research Tool Merchant Mechanics believes the new technology creates endless possibilities for in in-store observational research. Using Context Effects to Influence Choice Three studies examine people's intuitive abilities to influence others by leveraging context effects and their reactions when they believe others are manipulating the choice context to influence them. Gen Y and the Future of Mall Retailing The Inter-Store Mobility of Supermarket Shoppers An abstract from the Journal of Retailing (Volume 78, Issue 4) Hispanic Participation in Frequent-Shopper Programs Panel study finds participation lowest among less-acculturated shoppers Effective Category Management Depends on the Role of the Category An abstract from the Journal of Retailing, Volume 77, Issue 2 Scientific Technique Measures Emotional Impact of P-O-P Research uses biofeedback to gauge consumers' response to in-store display designs Customer-Loyalty Programs Offer Potential, Challenges Perceptions and Realities of Male Shopping Behavior An abstract from the Journal of Retailing, Volume 77, Issue 1 The Practice Of Loyalty Marketing The whys and hows of developing an effective loyalty program First Previous 65 66 67 68 Next Last
