Category Management: The Ultimate Relationship? Taking over a category is a dream come true for marketers. But with great power comes greater responsibilities, too. Putting P-O-P To The Test Jim Litwin thinks that measuring P-O-P effectiveness is not only possible, it's easy with the right tools. An Anchoring and Adjustment Model of Purchase Quantity Decisions Merchandising Profitability Now Easier to Determine Improved Videocart Now Talks Back to Retailers Information Resources Unleashes Next Generation of Scanner Data First Previous 65 66 67
