Antoni Porowski and Jonathan Van Ness, stars of Netflix reality TV show "Queer Eye," partnered with former Petco executive to launch a pet brand in September with Petco as its exclusive brick-and-mortar retailer.
Target has partnered with actor, author and social media influencer Tabitha Brown on four limited-edition and exclusive collections of products that will launch through the spring of 2023.
Clif Bar & Co. launched a line of plant-based jerky treats for dogs exclusively at Petco, and with it secured merchandising for its flagship brand bars for people at the pet chain.
The omnichannel effort, which also highlights the brand's new "All You Need Is Raw” tagline, consists of multiple ad spots, CTV, audio, social media, mobile rich media support and custom content.