A Drink for Every Occasion The strategy of beverage marketers is to match a 'thirst occasion' with the right container. To Your Health! Although low-cal beverages hog the headlines, marketers also try to tap into other potentially lucrative markets with effective P-O-P solutions. CVS Kicks Up Its Heels for Boots Using Research to Guide P-O-P Decisions Using research to guide, assess and improve in-store marketing Retailer & Consumer Attitudes About In-Store Sampling Results from surveys conducted by Mass Connections FMI Marketing Show Report: Trends Among Hispanics, Moms Insights into the Hispanic Shopper Hall of Fame Profile: Mary DaRif A Q&A with Mary DaRif, Sherwin-Williams Co. Step On Up, Acor Insole Kiosk Will Tell You What to Buy C-Store Shopper Trends First Previous 299 300 301 302 303 Next Last