The Loyalty Lift Store loyalty card programs are helping brands and retailers microtarget shoppers and measure marketing effectiveness -- and they've only begun to really leverage this data in the last few years Borders Plays with Kids, Teens Software Powers A La Carte Signage Software enables brands, retailers to produce materials customized to individual store dimensions Coke Tests RFID-Enabled Soda Dispenser Emotion-Sensing Software Could Aid Market Research Interactive Screen Slides Over Shelf Interactive LCD monitor changes information as it fronts different products Borders Raises Its Voice Cannondale Associates' 2009 Category Management Benchmarking Study The balance of power between manufacturers and retailers has tipped, according to both camps. Land O'Lakes Targets Parents Through Emotion Bic Packs It Up at Staples First Previous 270 271 272 273 274 Next Last
