Personalization

New soup line and skillet sauces offer convenience to younger consumers

With various players doing their own thing, only time will tell if a standardized system is necessary for large-scale adoption

Walgreens' launch of Balance Rewards had CVS taking 'extra care'

Connects with softball players via dedicated campaign

Magnacca: Merchandising at the heart of drug chain's efforts to differentiate by market

Retailers are using shopper insights to refine their promotional calendars