Personalization: 'Show Me You Know Me' This new mantra is requiring brands and retailers to provide relevant, custom content to their shoppers Coca-Cola Mixes It Up with Variety Station Tres Agaves Finds a Real-Time Awareness Builder Kroger Buys Harris Teeter SmartSource Tries Its Hand at Product Sales Kroger Adds Fuel for Weekend Shopping Pampers a Perfect Fit for H-E-B Baby Tour P&G the primary sponsor of parking-lot sampling events that target Hispanic moms Trends in Sampling: Engage and Measure Personal interaction with shoppers leads to results that are being measured Doing Handstands Over 'Cartwheel' Target wants to win with brands through social media, too Ahold Hires P&G Vet While 'Reshaping' Executive Team First Previous 228 229 230 231 232 Next Last
