From the Web to the Store Shopper marketing principles do apply online; companies seek to understand the Web's place on the path to purchase Bobbi Brown Brings Digital to NYC Bloomingdale's New Packaging Spikes Sales for Strap-A-Handle Supervalu Identifies Three Core Segments IRI, comScore Measure Online Ad Impact Godiva Relies on Retail for Coffee Top Automotive Chains Target Hispanics Iams Promotes Inner Beauty Bed Bath & Beyond Expands Sign Program Walgreens Store Formats: CCR Update Course Correction: Does the Notion of Shopper Marketing Need a Reset? Brand marketers need to relearn their discipline to succeed at retail, according to RockTenn Merchandising Displays CMO Jon Kramer Delhaize Launches Mobile Club First Previous 222 223 224 225 226 Next Last
