Personalization

'Futurescope' study shows how shopper marketing is evolving

How 'right' not 'big' data can benefit brands, retailers and shoppers

Walgreens and consultancy executives encourage manufacturers to look at shopper marketing from a worldwide perspective

Event-based, digitally charged strategy accesses 'shopper' dollars

Spire, Spartan Stores take customer-centric approach and use purchase behavior to target through Facebook and beyond

Catalina study ranks the most-, least-desired features for mobile shopping apps