The Global Challenge Marketers charged with identifying global opportunities and localizing them Aligning the Organization for Shopper Marketing WinCo Makes an Aisle411 Call Ahold Turns iPhones into Shopping Assistants Google Buys Zavers Packaging: The Customization Debate Brands want to infuse packaging into the shopper marketing mix, but the practicality of getting it done isn't clear 'Community' Research Online communities and their recruited members uniquely bring speed and flexibility to the research process Q&A with Facebook's Carolyn Everson Liking Facebook American Express launches app that delivers deals to members Staples Adds Style to Back-to-School Savings Dominick's Becomes a Deal Matcher Understand Your Brand's Core Identifiers Color, shapes, symbols and words, in that sequence, are what drive purchase intent First Previous 205 206 207 208 209 Next Last