Personalization

As Kroger continues to evolve, its marketing partners have been able to forge common ground on shopper programs and score important wins

Executive talks about retailer's approach to converged media – starting with mobile

New research reveals how marketers can target U.S. ethnic groups more effectively by tapping into cultural ‘hotspots’ along the path to purchase

Packaged goods retailers, brands dive into e-commerce

A Q&A with Matt Pierre, General Mills' director of e-commerce

Oracle Data Cloud and various regional grocers discuss relevancy of circulars among today's shoppers