Personal Care

Product: Hair care products
P-O-P company: RTC Industries Inc., Chicago
Distribution: Hair styling salons
Introduction: December 1992
Duration: Permanent
Construction: Metal tubes with laminated shelves
Constructed with metal tubes and laminated shelves, the Joico display forms the cornerstone for an all-encompassing marketing program.

Thomson-Leeds Co.
Bausch & Lomb Oral Care Div.
Designs Unlimited
Injection-molded Plastics: Counter, Shelf and Table Units

JSC/Tri-Pack
Reckitt & Colman
Paper: Floorstands, Endcaps and Sidekicks

Client: La-Loren Bath and Gift Accessories
P-O-P company: P.O.P. Displays Inc., Long Island City, N.Y.
Distribution: Drug stores, mass merchants, department stores and specialty stores
Construction: The silkscreened, faux marble display was a combination of vacuum forming, steel support structure, injection-molded trays and slatwall.
Introduction: April 1992

Product: Kimberly-Clark Corp. Huggies diapers
Distribution: Grocery stores, drug stores, mass merchants and toy stores
Introduction: November 1992
Duration: Promotional
Construction: Corrugated
A 48-count, nearpack display for Huggies provides consumers with "Richard Scarry's Best ABC Video" free with the purchase of one jumbo bag or two convenience packs of the diapers.

Product: Fluocaril
Client: Fluocaril
P-O-P company: de Liner Industries
Category: Hygiene & Sante

Product: Sea Mist hair care line
Number of displays: 2,000 floorstands; 1,000 profit centers
P-O-P company: RTC Industries, Chicago (profit centers); Universal Container, Mission Viejo, Calif. (floorstands)
Distribution: Drug stores, supermarkets and mass merchants
Introduction: June 1992
Duration: Promotional
Construction: Corrugated (floorstand); polystyrene (profit center)

Client: The Gillette Co.
Producer: Advertising Display Co.
Category: Injection-molded Plastics: Floorstand
Comments: The design had to showcase the dramatic, high-tech, premium look of the new Gillette Series packaging for the largest new product launch in Gillette's history. The display had to be engineered to be both compact and sturdy to hold over 150 pieces of product weighing over 130 pounds.

Type: Floorstand/power wing
Product: Reach Advanced Design toothbrushes
Client: Johnson & Johnson Consumer Products Inc.
P-O-P company: Dimensional Merchandising Inc., Livingston, N.J.
Construction: Bleached white corrugated cardboard; high-impact styrene; three-color oil-base printing
Introduction: January 1992
Comments: Through the use of vacuum-formed inserts, the product was easily prepacked, highly visible and easily removed. Due to placement of copy, an area riser card was not needed.