Personal Care

Advertiser: John Paul Mitchell Systems, Beverly Hills, Calif.
Producer: RTC Industries Inc., Chicago
Objective: To increase product placement and impact in beauty salons, merchandise a wide variety of products including trial sizes, and make it easier for both the consumer and stylist to find the appropriate product and maintain a consistent plan-o-gram. Display also needed to be stylish and modern looking to fit in with a wide variety of salon decors.

Advertiser: Colgate-Palmolive Co., New York
Producer: Dimensional Merchandising, Livingston, N.J.
Objective: To introduce toothbrush product to a brand new market: youth ages 1 through 7 years old. Use of well-known Warner Bros, characters was intended to draw children and mothers to the display.