Personal Care

Product: Neutrogena Sunblock
Number of displays: 20,000
P-O-P company: Comptes, Rico Rivera, Calif.
Distribution: Drug stores, grocery stores and mass merchandisers
Introduction: March 1992
Duration: Promotional
Construction: Corrugated
Product: Neutrogena Shampoo; Neutrogena Conditioner
Number of displays: 8,700
P-O-P company: Service Container, Compton, Calif.
Distribution: Drug stores, grocery stores and mass merchandisers
Introduction: March 1992

Product: Dial Corp. Breck haircare products
Number of displays: 300
P-O-P company: Display-Pak, Minneapolis
Distribution: Mass merchandisers, grocery and drug stores
Introduction: Mass merchandisers, November 1991; grocery and drug stores, February 1992
Duration: Promotional
Construction: Corrugated cardboard with vinyl handles and acetate strips to hold the products
The Breck Suitcase shows off "one of each flavor" in the haircare product line.

Advertiser: John Paul Mitchell Systems, Beverly Hills, Calif.
Producer: RTC Industries Inc., Chicago
Objective: To increase product placement and impact in beauty salons, merchandise a wide variety of products including trial sizes, and make it easier for both the consumer and stylist to find the appropriate product and maintain a consistent plan-o-gram. Display also needed to be stylish and modern looking to fit in with a wide variety of salon decors.

Advertiser: Colgate-Palmolive Co., New York
Producer: Dimensional Merchandising, Livingston, N.J.
Objective: To introduce toothbrush product to a brand new market: youth ages 1 through 7 years old. Use of well-known Warner Bros, characters was intended to draw children and mothers to the display.