Personal Care

Type: Floorstand
Product: Coppertone Sport sunscreen
Client: Schering-Plough Healthcare Products
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Construction: Corrugated cardboard base; vacuum-formed header and product tray
Introduction: April 1992

Type: Floorstand
Products: Skin Bracer and Bic Shavers
Clients: Mennen Co. and Bic Corp.
P-O-P company: U.S. Display Group, Newark, NJ
Construction: Acetate gravity-feed chute; preassembled base with shelves; litho-mounted sign with tear pad
Introduction: September 1992
Comments: Mennen and Bic needed one display to marry both the Skin Bracer and Bic Shaver products together. This one-piece pop-up display accommodates three scents of aftershave and utilizes the sign with a gravity-feed chute to accommodate the shavers.

Type: Floorstand
Product: Revlon Jean Nate bath and body care product line
Client: Revlon Inc.
P-O-P company: Advertising Display Co., Englewood Cliffs, N.J.
Construction: Corrugated cardboard; foam core; injection-molded trays; litho and rubber- plate printing
Introduction: March 1992

Type: Floorstand
Product: Mentadent toothpaste
Client: Chesebrough Ponds U.S.A.
P-O-P company: Design Display Group Inc., Fairlawn, N.J.
Construction: Vacuum forming and aqueous coating
Introduction: January 1992
Comments: The glossy, aqueous coating achieved an upscale look. The vacuum-formed section added a "permanent" presentation of the unit.

Type: Floorstand
Product: Ban Clear deodorant
Client: Bristol-Myers
P-O-P company: Chesapeake Display & Packaging Co., Winston-Salem, N.C.
Construction: EPS molded plastic; lenticular-motion riser card
Introduction: July 1991
Comments: The vacuum-formed molded plastic was used to create a display base that was a large-scale replica of the Ban Clear product and package. The lenticular motion, dual-vision riser attracted consumers' attention as they approached the display and enhanced communication of the "clear" product benefit.

Product: One Great Soap
Number of displays: 3,000
P-O-P company: Ledan Inc., New York
Distribution: Department stores
Introduction: May 1992
Duration: Permanent
Construction: Acrylic
Retailers are working themselves into a lather over a bubbler for One Great Soap.

Product: Den-Mat Corp. Rembrandt whitening toothpaste
Number of displays: 6,800 (floor display), 3,600 (sidekick)
P-O-P company: Frank Maddocks & Co. (floor display); Bay Cities (sidekick production), both of Los Angeles
Distribution: Drug stores, mass merchants, grocery stores, beauty salons and dentists' offices
Introduction: December 1991
Duration: Temporary
Construction: Corrugated cardboard (sidekick), vacuum-formed plastic (floor stand)
Displays for Rembrandt toothpaste must fit a variety of retail locations.

Product: Neutrogena Sunblock
Number of displays: 20,000
P-O-P company: Comptes, Rico Rivera, Calif.
Distribution: Drug stores, grocery stores and mass merchandisers
Introduction: March 1992
Duration: Promotional
Construction: Corrugated
Product: Neutrogena Shampoo; Neutrogena Conditioner
Number of displays: 8,700
P-O-P company: Service Container, Compton, Calif.
Distribution: Drug stores, grocery stores and mass merchandisers
Introduction: March 1992