Personal Care

Client: Schering-Plough Health Care Products, Berkeley Heights, N.J.
Distribution: Mass merchants and department stores
Size of Run: 1,750
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Permanent, Hair and Skin Care: Suntan Products, Lotions, Moisturizers and Creams

Client: Donegal Bay, Cleveland
Distribution: GNC retail outlets
Size of Run: 1,500
Producer: Pride Container Corp., Chicago
Division: Temporary, Hair and Skin Care: Suntan Products, Lotions, Moisturizers and Creams

Client: The Procter & Gamble Co., Cincinnati
Size of Run: 550
Producer: Henschel-Steinau Inc., Englewood, N.J.
Division: Permanent, Hair and Skin Care: Hair Cleansing Treatments
Objectives: The unit's goal was to drive regimen (shampoo, conditioner, styling products) trial. Since the unit held the full assortment of products, they were shelved by collection to allow the consumer to easily identify the right product for the desired effect. Durability was important because the unit was intended to stay up for six months.

Client: Soft Sheen, Chicago
Distribution: Health and beauty aid sections of large and small retailers
Size of Run: 2,000
Producer: Pride Container Corp., Chicago
Division: Temporary, Hair and Skin Care: Hair Styling and Coloring Products
Objectives: The new and bold line of hair coloring products needed displays that would generate interest. Each display was created to convey the exciting possibilities that exist for home application of hair colorings by the retail customer.

Product: Salon Selectives hair care products
P-O-P company: Phoenix Display/International Paper, Thorofare, N.J.
Distribution: Supermarkets
Introduction: August 2000
Duration: Temporary
Construction: Corrugated; vacuum-formed styrene trays; frosted, silkscreened PETG side panels
Display set-up: Retail staff
This floorstand puts emphasis on Unilever's Salon Selectives' new packaging and products.

Product: Preventx Hand Sanitizer and First Aid Antiseptic
P-O-P companies: Bill Brokaw Advertising (graphic design); Downing Retail Display (structural design and production), both of Cleveland
Introduction: July 2000
Duration: Supermarkets and drugstores
Construction: Corrugate
Display set-up: Store personnel
Empyrean Bioscience's displays for Preventx are delivered preassembled and prepacked.