Personal Care

Client: Busch Creative/Colgate-Palmolive, St. Louis
Producer: Rapid Displays, Chicago
Comments: To launch three new products and to promote Colgate-Palmolive' sponsorship of Kmart's CART racing team, this display was placed in 1,940 Kmart stores and sold out of product in less than one week. It facilitated the distribution of a half million coupons in-store through the Colgate/CART "race track pack."

Client: LecTec Corp., Minneapolis
Producer: Smyth Cos.-Display Division, St. Paul, Minn.
Comments: The TheraPatch Anti-Itch Kids display was created to introduce consumers to the company's newest patented patch product.

Client: Estee Lauder Inc., New York
Producer: IDMD Design & Manufacturing, Toronto
Comments: A visually attractive display was required to further highlight and emphasize the "In the Sun" and "Instead of the Sun" products that are available in the Sun/Self Action Estee Lauder Sun Care line. A wedqe-shaped stepped design was used to showcase the product in a clear and simple manner while maintaining a small footprint.

Client: L'Oreal, New York
Products Promoted: L'Oreal Kids Tropical Punch shampoo and conditioner
Marketing Strategy: To develop a freestanding display and sidekick that would help create brand recognition. The display graphics had to be impactful and had to appeal to kids.
Introduction: December 1998
Number of Displays: 6,875 floorstands, 25,500 sidekicks
Distribution: Mass merchants and drugstores
Construction/Materials: Corrugated with a plastic vacuum-formed base and injection-molded trays

Client: Beiersdorf Inc., Wilton, Conn.
Producer: Triangle Group Display, Philadelphia
Comments: For the introduction of the high-end Q-10 night wrinkle control product line, the client wanted an attractive, upscale display vehicle. This display is versatile because the primary components -- its base, power wing and lug-on riser -- can be mixed and matched to create the best vehicle for any desired display option.

Client: Colgate Palmolive Co., Mexico D.F.
Producer: Frank Mayer & Associates Inc., Grafton, Wis.
Comments: This supermarket display was designed to integrate the oral care line, increase the use of the category products, and increase the sales of toothpaste, toothbrushes and mouthwash. According to the company, sales increased by 25% in the product category.

Client: Nioxin Research Labs, Lithia Springs, Ga.
Product Promoted: Hair products
Objective: To firmly establish the Nioxin brand in on-premise locations in an upscale manner and to obtain permanent product placement while establishing the Nioxin identity. The units were designed to be freestanding, movable and flexible enough to hold the entire product line.
Introduction: July 1999
Number of Displays: 1,500