Personal Care

Client: SmithKline Beecham
Producer: Advertising Display Co. (ADC)
Comments: The combination of the bold, colorful graphic design and motion of the "Flex Tip" creates a dramatic in-store demonstration. The solar-powered motor that is incorporated uses existing store light to move the yellow tip of the toothbrush up and down without the added expense or life limitations of batteries.

Client: Organic & Aromatherapy Division of Artec Systems Group, Port Washington, N.Y.
Products Promoted: Purehair
Objective: To highlight the organic and natural aspects of the product.
Introduction: July 1999
Number of Displays: 2,000 counter units; 750 floorstands
Construction/Materials: Silver powder-coated steel and tubing, and clear acrylic
P-O-P Company: The Display Link Inc., Babylon, N.Y.

ARMO Diseno, S.A. de C.V.
Pond's de Mexico, S.A. de C.V
Comments: This display performed notoriously better than a previous introduction, according to the client. Based on sales and marketing information, the objectives were successfully met and an additional 1,000 units were ordered to be placed in the Mexican Republic and Central America.

Fiberoptic Lighting Inc.
Del Sol Corp.
Comments: Attracting attention to kiosks and carts bearing color-change merchandise was the goal of this sign.

Henschel-Steinau Inc.
Whitehall-Robins Inc.
Comments: This small counter display offering a variety of Chap Stick products achieved its objective of gaining placement in convenience stores. Designing the unit to look like the product helped build brand recognition among consumers. The display was also successful in breaking into accounts that had not been targeted originally.

Client: RC International, Omaha, Neb.
Products Promoted: Natural Herbs
Objective: To promote the introduction of a new line of shampoos and conditioners.
Introduction: October 1998
Number of Displays: 500
Construction/Materials: Three-color direct print with UV coating on the corrugated trays, backer and base
P-O-P Company: Longview Fibre Display Group, Milwaukee

Client: UMEX Co., Greenwich, Conn.
Products Promoted: Dove soap, Mentadent toothpaste and Vaseline Intensive Care lotion
Objective: These inflatables are used in military commissary stores. Their large size helps draw attention to the 20 to 30 cases of specially priced product on the floor below. The inflatables create large, three-dimensional, "must see" signage.
Introduction: January 1999
Number of Displays: 1,500
Construction/Materials: 0.2 mm PVC, 3-D construction, internal gussetts and Masonite top and bottom

Product: Sport brand deodorant
Number of displays: 10,000
P-O-P company: The Display Link, Babylon, N.Y.
Distribution: Salons
Introduction: June 1999
Duration: Permanent
Construction: Polyethylene plastic
An attractive and easy-to-assemble plastic locker housing 12 units of American Crew's Sport deodorant has gotten prominent placement in salons.

Client: Beirsdorf Inc., Norwalk, Conn.
Products Promoted: Q10 anti-wrinkle cream
Objective: To introduce the new Q10 anti-wrinkle cream to the marketplace and gain placement in-store.
Introduction: June 1999
Number of Displays: 2,400
Construction/Materials: Corrugated
P-O-P Company: Triangle Display Group, Philadelphia

Client: Beautycology Inc., New York
Products Promoted: Candy Kisses lip balm and collectible tin
Objective: To introduce a new line of collectible tins with the Candy Kisses lip balm product. This pre-packed, fun unit was designed for the holiday season. The unit's eye-catching graphics also visually represent the inside of the tins with a die-cut image on the front tray lip.
Introduction: June 1999
Number of Displays: 7,500
Construction/Materials: Four-color litho lamination to 200 E-flute corrugated