Personal Care

Client: The Gillette Co.
Producer: Henschel-Steinau Inc.
Category: Paperboard: Prepack floorstand
Comments: A Canadian version of the U.S. display, it cost 33 percent less yet displays 33 percent more product. The design solution was to replace the original's expensive plastic base with a corrugated, photographic duplicate. Plastic hangers secure trays onto the paperboard display area.

Client: SmithKline Beecham Consumer Brands
Producer: Henschel-Steinau Inc.
Category: Injection-molded Plastic: Floorstand
Comments: Retailers can set up this 6-foot-tall, proportional enlargement of a toothbrush in five minutes. The toothbrush section is shipped in two snap-together halves plus a base. Injection-molded styrene was used to ensure structural integrity and stability. The raised bump on the handle was vacuum-formed and preattached to the handle's understructure.

Client: Procter & Gamble Co.
Producer: Design Productions
Category: Multiple Materials: Multiple configurations
Comments: The client needed a flexible display in two configurations: a three tray display for drug store chains, and a five-tray version for mass merchants. The large tower cantilevers more than 100 pounds of unstable products on a 6-foot-tall mobile display, yet has a small, 15-inch-by-18-inch footprint. The shapes and colors evoke the sun and surf, reinforcing the product's image.

Product: Logics Coloreserve System
Number of displays: 1,000 floorstands; 3,000 shelf organizers
P-O-P company: Display Masters, Whitestone, N.Y.
Distribution: Upscale salons
Introduction: May 1994
Duration: Permanent
Construction: Laminated wood, injection-molded plastic, brass-plated metal (floorstand); injection-molded plastic, brass-plated metal (shelf organizer); silkscreened, hot stamped, injection-molded plastic (shelf tags)

Bain de Soleil Units Appeal to More Retailers

Product: Professional hair care products
Number of displays: 2,500
P-O-P company: Ruszel Woodworks Inc., Benicia, Calif.
Distribution: Hair salons
Introduction: February 1994
Duration: Permanent
Construction: Medium-density fiberboard (body); acrylic (shelves); white fiberboard (header); pine (supports)

Client: Laboratoires Pharmygiene
P-O-P company: Graphic PLV/Cryslal PLV
Category: Floor Display/Hygiene & Health