Personal Care

Client: Unilever HPC, New York
Product Promoted: Lotion
Comments: Open trays and clear product chutes enhance product visibility in this display designed to launch Caress lotion.
Introduction: March 2000
Size of Run: 28,000
Construction/Materials: Corrugated, flexography, lithograpy, PVC
P-O-P Company: Advertising Display Company, Lyndhurst, N.J.

Retail Category: Department Store, Specialty Store Cosmetics & Fragrances
Display Type: In-line, Gondola or On-shelf Display
Client: Zotos International
Producer: Katherine Frank Creative Inc., Lombard, Ill.
Size of Run: 924 inline kits
Comments: This shelf cap and gondola header brings all ISO brand products under one umbrella, creating a highly visible distinct location and increasing shelf space. Vacuum-formed waves create areas for product testing.

Retail Category: Specialty Shops/Services
Display Type: Countertop - Permanent
Client: American Crew
Producer: The Display Link Inc., Babylon, N.Y.
Size of Run: 68,600
Comments: These injection-molded units organize and merchandise two brand names targeting different customers. Color-keyed to distinguish the brands, the units are modular to allow for individual placement or tandem deployment.

Retail Category: Drugstores/Health Stores
Display Type: Countertop - Permanent
Client: The Gillette Co.
Producer: The Niven Marketing Group, Bensenville, Ill.
Size of Run: 10,000
Comments: This countertop display for Walgreens stores served as the core in-store design that was adapted for other configurations supporting the launch of the product. Targeted at women aged 12-49, the display was designed to complement the product's fluid, upscale packaging.

Retail Category: Specialty Shops
Display Type: Permanent - Freestanding or Aisle Displays
Client: The Wella Corp.
Producer: Art Merchandising Inc., New York
Size of Run: 13,750
Comments: Designed for salons and spas, this display functions as a workstation as well as a product merchandiser so stylists can use Lifetex products when working on clients' hair.

Retail Category: Drugstores and Health Stores
Display Type: Permanent Counter Display
Client: Unilever of Mexico
Producer: Armo P-O-P, Mexico City
Size of Run: 625
Comments: The display enables Unilever-HPC products to be placed in a single space, unifying brand quality and image. A versatile, removable-shelf layout allows product to be easily organized and well stocked.