Personal Care

Thomson-Leeds Co.
Bausch & Lomb Oral Care Div.
Designs Unlimited
Injection-molded Plastics: Counter, Shelf and Table Units

Product: Kimberly-Clark Corp. Huggies diapers
Distribution: Grocery stores, drug stores, mass merchants and toy stores
Introduction: November 1992
Duration: Promotional
Construction: Corrugated
A 48-count, nearpack display for Huggies provides consumers with "Richard Scarry's Best ABC Video" free with the purchase of one jumbo bag or two convenience packs of the diapers.

Product: Fluocaril
Client: Fluocaril
P-O-P company: de Liner Industries
Category: Hygiene & Sante

Client: La-Loren Bath and Gift Accessories
P-O-P company: P.O.P. Displays Inc., Long Island City, N.Y.
Distribution: Drug stores, mass merchants, department stores and specialty stores
Construction: The silkscreened, faux marble display was a combination of vacuum forming, steel support structure, injection-molded trays and slatwall.
Introduction: April 1992

Client: The Gillette Co.
Producer: Advertising Display Co.
Category: Injection-molded Plastics: Floorstand
Comments: The design had to showcase the dramatic, high-tech, premium look of the new Gillette Series packaging for the largest new product launch in Gillette's history. The display had to be engineered to be both compact and sturdy to hold over 150 pieces of product weighing over 130 pounds.

Product: Sea Mist hair care line
Number of displays: 2,000 floorstands; 1,000 profit centers
P-O-P company: RTC Industries, Chicago (profit centers); Universal Container, Mission Viejo, Calif. (floorstands)
Distribution: Drug stores, supermarkets and mass merchants
Introduction: June 1992
Duration: Promotional
Construction: Corrugated (floorstand); polystyrene (profit center)

Type: Floorstand
Product: Mentadent toothpaste
Client: Chesebrough Ponds U.S.A.
P-O-P company: Design Display Group Inc., Fairlawn, N.J.
Construction: Vacuum forming and aqueous coating
Introduction: January 1992
Comments: The glossy, aqueous coating achieved an upscale look. The vacuum-formed section added a "permanent" presentation of the unit.

Type: Floorstand
Product: Ban Clear deodorant
Client: Bristol-Myers
P-O-P company: Chesapeake Display & Packaging Co., Winston-Salem, N.C.
Construction: EPS molded plastic; lenticular-motion riser card
Introduction: July 1991
Comments: The vacuum-formed molded plastic was used to create a display base that was a large-scale replica of the Ban Clear product and package. The lenticular motion, dual-vision riser attracted consumers' attention as they approached the display and enhanced communication of the "clear" product benefit.

Type: Floorstand/power wing
Product: Reach Advanced Design toothbrushes
Client: Johnson & Johnson Consumer Products Inc.
P-O-P company: Dimensional Merchandising Inc., Livingston, N.J.
Construction: Bleached white corrugated cardboard; high-impact styrene; three-color oil-base printing
Introduction: January 1992
Comments: Through the use of vacuum-formed inserts, the product was easily prepacked, highly visible and easily removed. Due to placement of copy, an area riser card was not needed.

Type: Floorstand
Product: Coppertone Sport sunscreen
Client: Schering-Plough Healthcare Products
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Construction: Corrugated cardboard base; vacuum-formed header and product tray
Introduction: April 1992