Personal Care

Product: Swiss Formula shampoo, conditioner and hand & body lotion
Number of displays: 4,500
P-O-P company: O'Brien Industries Inc., Cypress, Calif.
Distribution: Drug stores, food stores and mass merchants
Introduction: September 1994
Duration: Temporary
Construction: Corrugated
St. Ives' new corrugated display gets the Swiss Formula into the aisle and draws attention to the system pack redesign.

Product: Barefoot line of foot-care products
P-O-P companies: Plastic Concepts (tray), Huntington Beach, Calif.; Universal Container (header card), Irvine, Calif.
Distribution: Mass market retailers, drugstores
Introduction: January 1995
Duration: Semipermanent
Construction: High-impact styrene tray; multi-color header card
This counter display for the Barefoot line of foot treatment products uses eye-catching visuals and an innovative packaging design to spotlight the mass market's fast growing foot category.

Client: Procter & Gamble Co.
Product: Olay Body Wash with Sponge Prepack
P-O-P company: The Dyment Co., Erlanger, Ky.
Construction: Litho-mounted on E-flute board; die-cut, folded and glued; special corrugated inner formers glued in place
Introduction: June 1994

Client: Helene Curtis
Product: Quantum hair care products
P-O-P company: Braeside Plastics Corp., Antioch, Ill.
Distribution: Salons and specialty stores
Construction: Acrylic
Introduction: April 1994

Client: JCPenney Co.
Product: Health and beauty aids, cosmetics
P-O-P company: ADBOX, Hawthorne, Calif.
Distribution: JCPenney Stores
Construction: Silkscreening on e-flute corrugated
Introduction: October 1994

Client: Chesebrough-Pond's USA
Product: Vaseline Lip Therapy Advanced Formula
P-O-P companies: Design Display Group Inc., Carlstadt, N.J.; Rand-Whitney, Montville, Conn.
Distribution: Drug stores; mass merchants
Construction: Printed SBS board; injection-molded PETG plastic
Introduction: October 1994

Product: Dentrust Toothbrushes
Number of displays: 10,000
P-O-P companies: Clegg Industries, Torrance, Calif. (voice module); Rapid Packing, Rapid City, S.D. (structure); Trojan Lithograph, Seattle (glossy face plate)
Distribution: Mass merchants, supermarkets and drug stores
Introduction: October 1994
Duration: Promotional
Construction: Corrugated (base); 24-point paperboard (header); voice module
Oral Logic's tubular display for Dentrust is available in both standard and seasonal versions.