Personal Care

Retail Category: Department Stores/Cosmetics & Fragrances
Display Type: Freestanding - Temporary
Client: Beiersdorf Inc.
Producer: Triangle Display Croup, Philadelphia
Size of Run: 4,000
Comments: This combination floorstand and power wing was designed to introduce the Nivea for Men line of washing, shaving and after shave products.

Retail Category: Mass Merchants
Display Type: Freestanding - Permanent
Client: Inverness Corp. for Wal-Mart Stores
Producer: Top Down Merchandising LLC, Riverside, R.I.
Size of Run: 2,950
Comments: Featuring customizable merchandising space, this ear piercing station is also equipped with appropriate trash bins, arms-reach storage compartments, a slide out tray table, locked compartments and wheels for easy mobility.

Retail Category: Department Stores: Cosmetics & Fragrances
Display Type: Endcaps & Power Wings
Client: Zotos International
Producer: Katherine Frank Creative Inc., Lombard, Ill.
Size of Run: 2,500
Comments: A metal logo and sign post created aisle visibility that helped launch the new product line and highlighted special promotions.

Client: Upper Canada Soap & Candle Makers, Mississauga, Ontario
Products Promoted: Fruit Frappe lotions
Comments: Designed to launch a complete line of lotions, this metal and wire unit features a soft chrome finish that lets the product colors speak for themselves. An attractive Sintra header creates a highly visible, colorful presence at retail.
Introduction: August 2000
Size of Run: 500
Construction/Materials: Metal tube frame, powder-coated wire, wood inserts, Sintra header

Client: Unilever HPC, New York
Product Promoted: Lotion
Comments: Open trays and clear product chutes enhance product visibility in this display designed to launch Caress lotion.
Introduction: March 2000
Size of Run: 28,000
Construction/Materials: Corrugated, flexography, lithograpy, PVC
P-O-P Company: Advertising Display Company, Lyndhurst, N.J.

Client: Unilever HPC, New York
Products Promoted: Dove body wash
Comments: Six buttons at the top of this interactive merchandiser for Dove products list various skin types and desired looks. When a consumer pushes one of the buttons, the suggested products light up and provide further information to aid product selection.
Introduction: March 2001
Size of Run: 250
Construction/Materials: Injection-molded housing, four-color graphics, illuminated buttons
P-O-P Company: Array Marketing Group, Los Angeles, Thomson-Leeds Division

Product: Bristol-Myers Squibb Keri Lotion
Number of displays: 800
P-O-P company: Riccarr Displays Inc., Pine Brook, N.J.
Distribution: Wal-Mart supercenters
Introduction: May 2001
Duration: Temporary
Construction: E- and B-flute corrugated, four-color litho
Display set-up: Retail staff
When designing the Keri display for Wal-Mart, Bristol-Myers Squibb updated the lotion's image to look more like a beauty product.