Personal Care

Retail Category: Drugstores/Health Stores
Display Type: In-line, Gondola or On-shelf
Client: John Frieda Professional Health Care Inc., Walton, Conn.
Producer: Diam POP Group, Woodside, N.Y.
Size of Run: 8,000
Comments: An interactive product selector in the center of this shelving display helped educate consumers and cross-promote various John Frieda brand products, which were categorized simply in an inline boutique environment for easy shopability.

Retail Category: Drugstores/Health Stores
Display Type: Endcaps & Power Wings
Client: Colgate-Palmolive Co., New York
Producer: Henschel-Steinau Inc., Englewood, N.J.
Size of Run: 3,000
Comments: A simple design allowed for easy set-up at retail for this flexo-printed corrugated Colgate display. Callout copy reinforced the benefits of using a battery-operated toothbrush.

Retail Category: Drugstores/Health Stores
Display Type: Freestanding: Temporary
Client: Softsheen Carson, Chicago
Producer: Henschel-Steinau Inc., Englewood, N.J.
Size of Run: 15,000
Comments: Designed with litho-mounted and flexo-printed corrugated gravity-feed trays, the displays are durable and easy to shop. Sophisticated graphics reinforce the Optimum brand image.

Retail Category: Mass Merchants
Display Type: In-line, Gondola or On-shelf
Client: Maybelline, New York
Producer: Riccarr Displays Inc., Pine Brook, N.J.
Size of Run: 1,500
Comments: Designed to fit within Wal-Mart's "4-way" gondola specifications, this prepacked display features vacuum-formed trays and a corrugated outer structure. A hinged flip top provided room for a beauty shot on the outside and printed information on the inside.

Retail Category: Drugstores/Health Stores
Display Type: Freestanding: Permanent
Client: Schering-Plough Inc., Berkeley Heights, N.J.
Producer: Design Display Group Inc., Carlstadt, N.J.
Size of Run: 1,744
Comments: A real thatched roof was used on this Coppertone floorstand to add a "castaway," tropical look. The display was so successful, Schering-Plough requested that the roof be incorporated into other displays for the Blends product line.

Retail Category: Drugstores/Health Stores
Display Type: Counter: Permanent
Client: Wyeth Consumer Health, Madison, N.J.
Producer: Riccarr Displays Inc., Pine Brook, N.J.
Size of Run: 6,100
Comments: The outer plastic shell of this display allowed for a large brand message, and the plastic structure inside allowed the product to gravity feed without any hang-ups.

Client: Pfizer Consumer Group, Morris Plains, N.J.
Producer: Rand Display International, Teaneck, N.J.
Comments: Matched color styrene trays and bases complemented the cool blue product packaging to help introduce Listerine PocketPaks at retail.

Client: Procter & Gamble Co., Cincinnati
Producer: Henschel-Steinau Inc., Englewood, N.J.
Comments: Small demonstration mirrors on this shelf display allow customers to simulate "before" and "after" views of how their own teeth would look after using the product.