Personal Care

Client: Beiersdorf Inc., Wilton, Conn.
Size of Run: 5,500
Producer: Triangle Display Group, Philadelphia
Division: Temporary, Hair and Skin Care: Suntan Products, Lotions, Moisturizers and Creams
Comments: The display was designed to maximize the four-way shelves used at Wal-Mart stores. It has custom-designed inserts and holds an assortment of Q10 Plus products.

Client: Johnson & Johnson Personal Products Co., Skillman, N.J.
Comments: A wide variety of colors and textured materials used in this floorstand combined to highlight the tactile advantages of the Reach Squeeze toothbrush. The display invites consumers to squeeze the handle of a sample toothbrush to understand the product's benefits.
Introduction: July 2001 Size of Run: 2,500
Construction/Materials: Injection-molded trays, litho-mounted foamboard, corrugate, SBS, and single-face wave flute
P-O-P company: Smurfit-Stone Display Group, Cincinnati

Client: Whitehall-Robins, Madison, N.J.
Comments: This miniature peg wing display was designed to be tucked within the skincare section or up front to spur impulse sales.
Introduction: October 2001
Size of Run: 2,000
Construction/Materials: Litho-printed corrugated
P-O-P company: Henschel-Steinau, Englewood, N.J.

Client: Whitehall-Robins, Madison, N.J.
Comments: This nine-bin lipcare center merchandises six Chap Stick products and three Rite-Aid lip balms. The unit hangs above the gum at checkout counters.
Introduction: June 2001
Size of Run: 1,565
Construction/Materials: Styrene extrusion, galvanized wire bracket, four-color adhesive label, four-color SBS graphics
Distribution: Rite-Aid drugstores
P-O-P company: Henschel-Steinau, Englewood, N.J.

Client: John Abate International, Scottsdale, Ariz.
Size of Run: 1,000
Producer: BluWorld Innovations, Winter Park, Fla.
Division: Permanent, Hair and Skin Care: Suntan Products, Lotions, Moisturizers and Creams
Comments: Water cascades gently down the back panel of this display to add visual interest and draw attention to the products.

Client: Mustela, Waukegan, Ill.
Size of Run: 150
Producer: Lingo Manufacturing Co., Florence, Ky.
Division: Permanent, Health Care: Personal Hygiene
Comments: Mustela discovered more than 30% of their prior display programs had been damaged in freight, so this unit was constructed of durable steel and acrylic. Placing the literature pocket in the base helped to maintain the display's small footprint.

Product: Zim's Crack Crème
Number of displays: 20,000
P-O-P companies: Meridian Displays & Merchandising (power wing, mini, wing), St. Paul, Minn.; Sebring Container Corp. (PDQ tray), Salem, Ohio
Distribution: Pharmacies, drugstores, mass merchants
Introduction: November 2001
Duration: Semipermanent
Construction: Four-color graphics litho-laminated to E-flute corrugate
Display set-up: Retail staff

Client: Johnson & Johnson, Skillman, N.J.
Comments: Designed to help introduce the Kids Care line, this power wing consolidates all the products in one location for easy comparison.
Introduction: September 2001
Size of Run: 1,200
Construction/Materials: Injection-molded plastic, litho-printed header
P-O-P company: Henschel-Steinau, Englewood, N.J.