Personal Care

Client: The Procter & Gamble Co.
Producer: The Dyment Co.; Erlanger, Ky.
Category: Paperboard Pre-Pack Floorstand
Comments: The display uses an injection-molded plastic wheel/axle assembly with a special silicone lubricant. The wheels, located at the lower back end, help stabilize the unit, extend its life and allow portability. A die-cut handle provides easy handling. The display ships to retailers fully assembled with pre-packed design with inner packing.

Products: Bath, hair and skincare products
Number of displays: 500 freestanding/endcap displays; 2,000 shelf displays
P-O-P company: Stone Container Corp., Dallas
Distribution: Drugstores; health and natural food stores
Introduction: February 1995
Duration: Semipermanent
Construction: Direct-printed corrugated with silkscreened headers
Displays created for the earth preserv line of personal care products showcase the company's ecological focus through the use of raw corrugated board and educational header text.

Product: Swiss Formula shampoo, conditioner and hand & body lotion
Number of displays: 4,500
P-O-P company: O'Brien Industries Inc., Cypress, Calif.
Distribution: Drug stores, food stores and mass merchants
Introduction: September 1994
Duration: Temporary
Construction: Corrugated
St. Ives' new corrugated display gets the Swiss Formula into the aisle and draws attention to the system pack redesign.

Product: Barefoot line of foot-care products
P-O-P companies: Plastic Concepts (tray), Huntington Beach, Calif.; Universal Container (header card), Irvine, Calif.
Distribution: Mass market retailers, drugstores
Introduction: January 1995
Duration: Semipermanent
Construction: High-impact styrene tray; multi-color header card
This counter display for the Barefoot line of foot treatment products uses eye-catching visuals and an innovative packaging design to spotlight the mass market's fast growing foot category.

Client: Procter & Gamble Co.
Product: Olay Body Wash with Sponge Prepack
P-O-P company: The Dyment Co., Erlanger, Ky.
Construction: Litho-mounted on E-flute board; die-cut, folded and glued; special corrugated inner formers glued in place
Introduction: June 1994

Client: Chesebrough-Pond's USA
Product: Vaseline Lip Therapy Advanced Formula
P-O-P companies: Design Display Group Inc., Carlstadt, N.J.; Rand-Whitney, Montville, Conn.
Distribution: Drug stores; mass merchants
Construction: Printed SBS board; injection-molded PETG plastic
Introduction: October 1994