Personal Care

Retail Category: Mass Merchants
Display Type: In-line, Gondola or On-shelf
Client: Maybelline, New York
Producer: Riccarr Displays Inc., Pine Brook, N.J.
Size of Run: 1,500
Comments: Designed to fit within Wal-Mart's "4-way" gondola specifications, this prepacked display features vacuum-formed trays and a corrugated outer structure. A hinged flip top provided room for a beauty shot on the outside and printed information on the inside.

Retail Category: Drugstores/Health Stores
Display Type: Freestanding: Permanent
Client: Schering-Plough Inc., Berkeley Heights, N.J.
Producer: Design Display Group Inc., Carlstadt, N.J.
Size of Run: 1,744
Comments: A real thatched roof was used on this Coppertone floorstand to add a "castaway," tropical look. The display was so successful, Schering-Plough requested that the roof be incorporated into other displays for the Blends product line.

Retail Category: Drugstores/Health Stores
Display Type: Counter: Permanent
Client: Wyeth Consumer Health, Madison, N.J.
Producer: Riccarr Displays Inc., Pine Brook, N.J.
Size of Run: 6,100
Comments: The outer plastic shell of this display allowed for a large brand message, and the plastic structure inside allowed the product to gravity feed without any hang-ups.

Client: The Gillette Co., Boston
Introduction: February 2002
Number of displays: 10,000
Distribution: Supermarkets, mass merchants, drugstores
Construction/Materials: Six-color litho, corrugated, SBS, injection-molded and vacuum-formed styrene
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Comments: Disney licensed its characters to Gillette for the Oral-B Stages toothbrush and toothpaste line. The floorstand's wing features Disney characters that invite consumers to "Bring the fun of Disney to brushing!"

Retail Category: Mass Merchants
Display Type: Freestanding: Temporary
Client: Colgate-Palmolive Co., New York
Producer: Buckeye Container, Wooster, Ohio
Size of Run: 2,000
Comments: The Irish Spring bar soap line and the Soft Soap line are cross marketed in this mass display for Kmart stores. Both lines were able to gain incremental selling space via the display.

Retail Category: C-stores
Display Type: Counter: Temporary
Client: Pfizer Consumer Healthcare, Morris Plains, N.J.
Producer: Henschel-Steinau Inc., Englewood, N.J.
Size of Run: 116,000
Comments: Scheduled for a reorder of 48,000, this counter unit for Listerine PocketPaks was a part of one of the most successful product launches in Pfizer history. The display's small footprint adds to a quick dollar turn.

Client: Pfizer Consumer Group, Morris Plains, N.J.
Producer: Rand Display International, Teaneck, N.J.
Comments: Matched color styrene trays and bases complemented the cool blue product packaging to help introduce Listerine PocketPaks at retail.

Client: Procter & Gamble Co., Cincinnati
Producer: Henschel-Steinau Inc., Englewood, N.J.
Comments: Small demonstration mirrors on this shelf display allow customers to simulate "before" and "after" views of how their own teeth would look after using the product.

Client: Johnson & Johnson, New Brunswick, N.J.
Producer: Smurfit-Stone Display Group, Sandston, Va.
Comments: This floorstand attempts to emulate and reinforce the fun and excitement of the Foam Blaster soaps designed for kids.

Award: Bronze, Multinational Contest
Client: Shoppers Drug Mart, North York, Ontario, Canada
Producer: CDA Industries Inc., Pickering, Ontario, Canada
Comments: This skin care display features a monitor with "Video Micropore" technology that enables sales personnel to magnify views of a consumer's skin prior to making a product recommendation.