Personal Care

Product: Toothbrushes and toothpaste
Number of displays: 30,000
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Mass merchants and supermarkets
Introduction: June 1997
Duration: Temporary
Construction: Corrugated
Oral-B's new Nickelodeon-themed display combines the company's toothbrushes and toothpaste for the first time. It has fold-down wings that require no assembly by the retailer.

Marketer: Optiva, Seattle
Objective: High-visibility packaging was adopted to help consumers differentiate the three sonicare models on store shelves.Construction: The multi-cavity blister is 100 percent post-industrial PETG from medical-grade trim scrap. Outer carton is a set-up paperboard carton.
Introduced: June 1997
Producer: Placon, Madison, Wis.

Client: Rusk Inc.
Producer: H. King & Associates, Bensenville, Ill.
Category: Metal/Wire - Health & Beauty Aids/OTC Remedies
Intended Length of Use: 5 years
Production Run: 500
Unit Cost Range: $100-$250
Comments: This freestanding floor display houses a VCR and monitor for playing educational videos. The structure features a laser-cut logo in the header. A V-shaped backer plate attaches to the back of the header giving the logo spatial depth. Since its introduction, sales have grown 42 percent.

Client: California Tan
Producer: RTC Industries Inc., Rolling Meadows, Ill.
Category: Multiple Materials Health & Beauty Aids/OTC Remedies
Intended Length of Use: 1 year
Production Run: 3,500
Unit Cost Range: $100-$250

Client: Kimberly-Clark Corp.
Producer: Malone Advertising Inc., Akron, Ohio
Category: Plastics - Grocery Products - Non-Food
Intended Length of Use: 1 month
Production Run: 80
Unit Cost Range: More than $250
Comments: The vacuum-formed nose captured customers' attention while a continuous-loop sound box provided a brief brand message. A base wrap included the retailer's logo.