Personal Care

Client: Pfizer Consumer Group, Morris Plains, N.J.
Producer: Rand Display International, Teaneck, N.J.
Comments: Matched color styrene trays and bases complemented the cool blue product packaging to help introduce Listerine PocketPaks at retail.

Client: Procter & Gamble Co., Cincinnati
Producer: Henschel-Steinau Inc., Englewood, N.J.
Comments: Small demonstration mirrors on this shelf display allow customers to simulate "before" and "after" views of how their own teeth would look after using the product.

Alterna promotes its potent professional haircare products with an unusual, eye-catching floorstand

The enzymetherapy floorstand for Alterna Professional Haircare was designed to draw attention to the hair-strengthening line in hair salons.
Producers: Katherine Frank Creative, Lombard, Ill. (design); Rapid Displays, Chicago and Union City, Calif. (production)

Client: Johnson & Johnson Consumer Companies Inc., Skillman, N.J.
Comments: Clear trays were used on this countertop display to give the appearance that the products were floating over the graphic panel sealed to the tray bottom. The graphics and color scheme were chosen to emphasize that the skincare products are soy-based.
Introduction: May 2001
Size of Run: 8,000
Construction/Materials: Vacuum-formed polystyrene trays, four-color process printing, foamboard riser, acetate brochure pocket

Client: The Gillette Co. -- Braun Division, Boston
Division: Permanent, Health Care: Dentifrices, Mouthwash and Oral Care Implements
Producer: Kendal King, Kansas City, Kan.

Client: Schering-Plough HealthCare Products, Berkeley Heights, N.J.
Comments: This display was designed for both drugstores and surf shops. The unit can be used on wheels for enhanced mobility, affixed to a gondola or installed as an endcap. Although the unit is relatively expensive compared to other suncare product displays, it is designed to last several years.
Introduction: February 2001
Size of Run: 1,200
Construction/Materials: Metal tubing and support shelves, vacuum-formed surfboards, screened logo header, acrylic casters

Client: Nioxin Research Labs, Lithia Springs, Ga.
Division: Permanent, Hair and Skin Care: Hair Cleansing Treatments
Producer: The Display Connection Inc., Moonachie, N.J.