Personal Care

Alterna promotes its potent professional haircare products with an unusual, eye-catching floorstand

The enzymetherapy floorstand for Alterna Professional Haircare was designed to draw attention to the hair-strengthening line in hair salons.
Producers: Katherine Frank Creative, Lombard, Ill. (design); Rapid Displays, Chicago and Union City, Calif. (production)

Client: Kenra, Indianapolis
Size of Run: 1,200
Producer: The Display Link Inc., Babylon, N.Y
Division: Semi-Permanent, Hair and Skin Care: Hair Styling and Coloring Products
Comments: This large replica of the Kenra spray can reinforces brand identity while providing a secondary placement location, thus reducing the risk of retailers running out of stock.

Client: Helen of Troy, El Paso, Texas
Size of Run: 1,000
Producer: Kendal King, Kansas City, Kan.
Division: Temporary, Hair and Skin Care: Brushes, Hairdryers, Razors and Combs
Comments: This small pallet display provides large graphic panels to reinforce brand awareness, but it breaks down into individual trays as product sells through and is consolidated onto shelves.

Client: The Gillette Co. - Braun Division, Boston
Size of Run: 1,500
Producer: Kendal King, Kansas City, Kan.
Division: Temporary, Hair and Skin Care: Brushes, Hair Dryers, Razors and Combs
Comments: The objectives of this display were to get more than 250 products in a variety of sizes in a flexible, high-impact display that fit within the retailer's space requirements.