Personal Care

L'Oreal/Plenitude Clarify - A3 Cleanser Launch on Counter Display
Ultimate Display Industries Inc.

Colgate Precision Motion Display
Visy Displays (International)

P-O-P company: Data Display Systems
Client: Platex
Product: Banana Boat line of suncare products
Released: March 1995
The unit was created to simplify the task of selecting the correct SPF suncare product from Banana Boat's line. It offers five questions with up to six responses for each printed on the silkscreened overlay. After completing the questions, a two digit LED screen designates the applicable SPF number and the name of the recommended product is backlit by a blinking incandescent light.

P-O-P company: Consumer Promotions Inc.
Client: Procter & Gamble Co.
Product: Oil of Olay
Released: April 1995
The Oil of Olay Flexible Shelf System was designed to complement new package graphics. In addition to organizing the product, the display features a slide bar that can be used to change the facial "beauty shots" on the display and reveal an information panel. The interactive slide bar is spring-loaded to return to the face visual after each use. The display recently was honored with a Silver Outstanding Merchandising Achievement award.

Client: Schering-Plough Healthcare Products
P-O-P company: Mechtronics, Stamford, Conn.

Client: Helene Curtis
P-O-P company: Chesapeake Display & Packaging Co., Winston-Salem, N.C.

Client: Colgate-Palmolive Co.
P-O-P company: RTC Industries, Rolling Meadows, Ill.

Products: Bath, hair and skincare products
Number of displays: 500 freestanding/endcap displays; 2,000 shelf displays
P-O-P company: Stone Container Corp., Dallas
Distribution: Drugstores; health and natural food stores
Introduction: February 1995
Duration: Semipermanent
Construction: Direct-printed corrugated with silkscreened headers
Displays created for the earth preserv line of personal care products showcase the company's ecological focus through the use of raw corrugated board and educational header text.

Client: The Procter & Gamble Co.
Producer: The Dyment Co.; Erlanger, Ky.
Category: Paperboard Pre-Pack Floorstand
Comments: The display uses an injection-molded plastic wheel/axle assembly with a special silicone lubricant. The wheels, located at the lower back end, help stabilize the unit, extend its life and allow portability. A die-cut handle provides easy handling. The display ships to retailers fully assembled with pre-packed design with inner packing.