Personal Care

Client: Rusk Inc.
Producer: H. King & Associates, Bensenville, Ill.
Category: Metal/Wire - Health & Beauty Aids/OTC Remedies
Intended Length of Use: 5 years
Production Run: 500
Unit Cost Range: $100-$250
Comments: This freestanding floor display houses a VCR and monitor for playing educational videos. The structure features a laser-cut logo in the header. A V-shaped backer plate attaches to the back of the header giving the logo spatial depth. Since its introduction, sales have grown 42 percent.

Client: California Tan
Producer: RTC Industries Inc., Rolling Meadows, Ill.
Category: Multiple Materials Health & Beauty Aids/OTC Remedies
Intended Length of Use: 1 year
Production Run: 3,500
Unit Cost Range: $100-$250

Client: Kimberly-Clark Corp.
Producer: Malone Advertising Inc., Akron, Ohio
Category: Plastics - Grocery Products - Non-Food
Intended Length of Use: 1 month
Production Run: 80
Unit Cost Range: More than $250
Comments: The vacuum-formed nose captured customers' attention while a continuous-loop sound box provided a brief brand message. A base wrap included the retailer's logo.

Product: Sensories shampoos, detanglers and conditioning masques
Number of displays: 15,000
P-O-P company: H. King & Associates Ltd., Bensenville, Ill.
Distribution: Hair salons
Introduction: March 1997
Duration: Temporary
Construction: Urethane-molded plastic
Resembling a chunk of granite, urethane-molded counter displays for Sensories haircare products are both lightweight and durable.

Cosmetic company: Chanel Inc.
Products: Allure bath and body products
Introduction: February 1997
P-O-P company: Design Display Group Inc., Carlstadt, N.J.
Distribution: Department stores
Construction/Materials: Fabricated acrylic, injection-molded Xenoy and U.V. duotone silkscreening

Ship date: March 1996
Materials/Processes involved: Stainless steel, custom-matched metallic acrylic, vacuum-formed metallic styrene and fabricated acrylic
Description: The launch of the new men's skincare line challenged Chanel to emphasize a masculine feeling and set the line apart from other lines in the prestige market. The in-store units communicate a high-tech feeling and the masculinity of the brand with open-weave metal for the riser on the tester.
Producer company: Design Display Group, Carlstadt, N.J.

Union Camp Graphics Group
Playtex Bio Sun Floorstand
Playtex Products Inc.