Personal Care

BJ’s Wholesale Club tied in to Procter & Gamble’s Feb. 28 brandSaver FSI event by dangling a $25 store gift card to members who purchase $100 of participating P&G product in a single transaction through March 17.

Ahold Delhaize’s Stop & Shop and Giant Food tied in to Procter & Gamble’s Feb. 28 brandSaver FSI event with a feature in respective Feb. 26 chain circulars promising loyalty members $5 off the single purchase of $20 worth of select hair care products.

Sam’s Club tied in to Procter & Gamble’s Feb. 28 brandSaver FSI event by dangling more than $65 worth of Instant Savings on P&G brands while also touting the manufacturer’s P&G Good Everyday cause-focused rewards program.

Ahold Delhaize’s Food Lion tied in to Procter & Gamble’s Feb. 28 brandSaver FSI event with a feature in its March 3 circular plugging MVP digital coupons.

Meijer tied in to Procter & Gamble’s Feb. 28 brandSaver drop with a feature in its concurrent circular offering $5 off a future receipt with purchase of $25 worth of household products or $20 worth of health and beauty products.

H-E-B tied in to Procter & Gamble’s Feb. 28 brandSaver FSI event with a full-page feature in the retailer’s March 3 circular activating its “Savings Roundup” promotion and dangling a bulk-purchase incentive.

Albertsons Companies chains including its namesake, Safeway and Jewel-Osco tied in to Procter & Gamble’s Feb. 28 brandSaver FSI event by elevating P&G brands using a home page carousel ad inviting shoppers to “Shop your big favorites” and “Stock-up on large-sized essentials.”  

Ahold Delhaize’s Giant Company tied in to Procter & Gamble’s Feb. 28 brandSaver FSI event with a feature in its Feb. 26 circular promising loyalty members $3 in savings with the purchase of two participating SKUs from select P&G brands.