Nair Shows Sensitive Side Ulta Feels the Love from Hilary Duff DreamCatcher Plays with Video Game Packaging Crest Expresses Itself Walgreens Adds Celebrity Skincare Calcia Flexes an Incentive Kroger Keeps Up the 'Good' Work Material Matters: 'Need to Know' Basics A CPG brand or agency executive does not have to master a lot of technical data, but a basic grounding in reality can help keep expectations within reason. EAC Meets in New York Packaging: Stock... Custom... or Both? Custom packaging can strengthen brand identity, but at a cost versus stock packaging. The solution? Combine the two. Schick's Holiday Rocks TREX Debrief: JCPenney Builds In-Store Connections First Previous 39 40 41 42 43 Next Last