Packaged Foods

Audio displays tout the "Find the Talking Tub" consumer instant-win game.

Client: San-J International, Richmond, Va.
Producer: Smurfit-Stone Display Group, Sandston, Va.
Comments: This cost-effective corrugated display effortlessly conveyed the purpose of the product by emulating the look of a gas grill.

Client: Campbell Soup Co., Camden, N.J.
Introduction: Fall 2001
Size of run: 100
Comments: Campbell promoted its Pasta Bake sauce with this floor cling featuring sequenced animation and a sound clip. The clings were placed in a network of stores primarily on the East Coast and in the Midwest.
In-store media company: FLOORgraphics Inc., Princeton, N.J.

Client: The Kellogg Co., Battle Creek, Mich.
Date of run: April 21 through May 4
Size of run: 6,300 stores
Comments: Kellogg relied on an in-store network to run a Special K shelf promotion in several supermarket chains nationwide. Signs for each retailer featured customized pricing and graphics.
In-store media company: Insignia Systems, Maple Grove, MN.

Client: Borden Foods, Columbus, Ohio
Producer: IDI Group, Saint Annede-Bellevue, Quebec, Canada
Comments: Real wood and complementary graphics reinforce the "authentic Italian" image of the brand.