Client: Kraft Foods, Glenview, Ill.
Size of Run: 8,000
Producer: Henschel-Steinau Inc., Englewood, N.J.
Division: Permanent, Grocery and General Merchandise Products: Frozen, Fresh and Refrigerated Foods
Comments: Kraft developed a brand new category -- refrigerated meals -- designed to be placed between fresh meat and chicken. This injection-molded sign and spring-loaded tray keep an assortment of packages neatly merchandised.