Packaged Foods

Client: Kraft Foods, Glenview, Ill.
Size of Run: 25,000
Producer: Henschel-Steinau Inc., Englewood, N.J.
Division: Permanent, Grocery and General Merchandise: Processed Foods
Comments: Variable-force springs on this shelf display keep packages of coffee neatly faced at all times. When only one package is left in a track, a small aisle violator extends from the display to draw more attention and also to alert retailers that it's time to restock.

Client: Equiva Services, Houston
Size of Run: 1,000
Producer: Paul Flum Ideas, St. Louis
Division: Permanent, Convenience Store Retailer
Comments: This permanent display has easily changed graphic panels that enable Texaco to feature a variety of regional promotions.

Client: Kelloggs Co., Battle Creek, MI
Introduction: January 15, 2002
Distribution: Supermarkets
Dimensions (H x W x D): 7" x 10" x 1 1/2"
Weight: 1/2 lb.
Producer: Joliet Pattern Inc., Crest Hill, IL
Comments: Lenticular graphics on 3-D shelf signs for Kellogg's new Disney cereals shift scenes as shoppers walk past the display.

Product: Polaner All Fruit
Number of displays: 2,500
P-O-P companies: Rolstar Design (header card), East Rutherford, N.J.; Smurfit-Stone Display Group (shipper), Richmond, Va.
Distribution: Supermarkets
Introduction: August 2001
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
This shipper was created to raise awareness for the fight against breast cancer. It promotes B&G Foods' relationship with NABCO.

Additional P-O-P support for Kellogg's Disney cereals includes miniature replicas of the cereal boxes featuring flashing red LEDs.
Producer: Duco Technologies, Henderson, Nev. (LEDs); EPI, Battle Creek, Mich. (printing)

A recent on-pack promotion for Glenview, Ill.-based Kraft Foods Inc. included a "Monsters Inc." (Disney/Pixar) plush character keychain offered as part of a special multi-pack of Macaroni & Cheese.
Producer: Communicator Worldwide, Chicago.