Packaged Foods

Highlights from the research firm's October 2002 channel report

Insight Express finds pet owners true to their brands, shoppers attuned to circulars

Client: Dreyer's Grand Ice Cream Inc., Oakland, Calif.
Introduction: May 2002
Number of displays: 10,000
Distribution: Supermarkets
Construction/Materials: PVC inflatables, corrugated, decals
P-O-P company: The Inflatable Marketplace, El Cajon, Calif.
Comments: This freezer display consisting of inflatables, static clings and corrugated materials highlights Dreyer's "Dig in to Win" promotion and several Cartoon Network favorites, including "The Powerpuff Girls" and "Scooby-Doo."

Client: The Procter & Gamble Co., Cincinnati
Introduction: April 2002
Number of displays: 1,000
Construction/Materials: Injection-molded plastic, four-color litho, 10-pt. SBS board
Distribution: Regional test in Louisville, Ky.
Comments: Shelf displays for Procter & Gamble's new Torengos bowl-shaped tortilla chips helped to reserve shelf space for the new brand.
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.