Kellogg Co. sent members of its Kellogg’s Family Rewards program to Walmart to hunt for in-store coupons with an April 11 email promising “instant savings” in the form of a freebie.
Kellogg Co.’s Kellogg’s promoted the availability of its Joy Bol granola smoothie bowls in Walmart’s cereal aisle with an email blast to registered Kellogg’s Family Rewards members.