Abstract: "Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data" Rite Aid Gets Last Dibs on 'Spider-Man 2' Tie-ins Coca-Cola Channel Surfs with Home Depot, Albertsons Weighing the Low-Carb Options Pepsi, Coke Launch Half-Carb Sodas To Your Health! Although low-cal beverages hog the headlines, marketers also try to tap into other potentially lucrative markets with effective P-O-P solutions. Deer Park Raises Wawa's Temperature Meijer Wears Coke, Pepsi Promos Albertsons Maxes Out for Private Label FSI Report: July 25, 2004 Shaw's Plans Day Trips with Vendors Dasani Pedals into Stores with Lance First Previous 168 169 170 171 172 Next Last