Packaged Beverages

Client: PepsiCo., Somers, N.Y.
Products Promoted: Pepsi soft drinks
Objective: To increase brand awareness and Pepsi cooler sales by creating a billboard-like visual effect. The Globe Glide guarantees that bottles are always perfectly fronted and faced. The graphic label inserts retain brand presence even when the product is sold out.
Introduction: March 1998
Construction/Materials: Injection-molded plastic
P-O-P Company: Paul Flum Ideas Inc., St. Louis

Client: Dr Pepper/Seven Up Inc., Dallas
Products Promoted: Dr Pepper and Diet Dr Pepper soft drinks
Objective: To put the brand message directly into the hands of consumers.
Construction/Materials: Lightweight plastic device that is attached to gas nozzles. The ads are interchangeable messages that are printed on polystyrene.
P-O-P Company: Alvern Inc., Houston

Client: Parrot-Ice, Houston
Products Promoted: Parrot-Ice drink products
Objective: To reinforce the brand and increase sales velocity at the store level.
Introduction: July 1998
Construction/Materials: 200-pound B-flute with coated paper liners
P-O-P Company: Drake Container, Houston

Client: Coca-Cola, Atlanta
Products Promoted: Fruitopia drinks
Objective: To provide a boost in cold beverage sales with a temporary display that uses a 48-quart Coleman cooler that is stamped with the brand logo. The cooler is placed on a stand and decorated with skirting to create visual impact from three sides.
Introduction: October 1998
Construction/Materials: Plastic; printed corrugated plastic for skirt and stand
P-O-P Company: Paul Flum Ideas Inc., St. Louis

Client: Ocean Spray, Lakeville, Mass.
Distribution: Supermarkets
Size of Run: 25,714
Producer: Display Technologies, College Point, N.Y.
Division: Semipermanent, Soft Drinks, Mineral Waters and Powdered Mixes
Objectives: To create a display that would impact shelf presence and maximize attention for the Ocean Spray Liquid Concentrates brand, its two new flavors and new packaging.