Packaged Beverages

Henry Weinhard's, a brand of specialty beers and beverages based in Portland, Ore., is not targeting beer drinkers in its most recent promotion. Instead, the company's P-O-P features an antique convertible with a derby-clab driver carting a back seat full of partying men. The message Weinhard's wants to send is that anyone can enjoy a satisfying drink from a long-neck brown bottle at the local watering hole -- as long as that drink is Weinhard's Root Beer or Vanilla Cream Soda. The campaign includes posters, table tents, server buttons and wristbands.

Patent: 5,645,176
Issued: July 8, 1997
Inventor: Richard Jay, Westport, Conn.
Assignee: Display Technologies Inc., Whitestone, N.Y.
A display rack for supporting and displaying articles that includes elongate channels, each channel being of integral, one-piece, unitary construction formed in a single plastic molding operation. Each channel defines a pair of laterally spaced upstanding sidewalls, a planar track connecting the sidewalls at the bottoms and a front member spaced above the track and connecting the sidewalls.

Client: Quaker Oats Beverage
Producer: Mead Merchandising, Smyrna, Ga.
Category: Metal/Wire - Beverages - Non-alcoholic
Production Run: 170
Unit Cost Range: More than $250
Comments: This display's shelves adjust in 2-inch increments to allow for maximum packout flexibility of all size packages. The design features interchangeable graphics. Developed as a three-sided unit, it can be used as an end-aisle display, freestanding island display or a kiosk.

Client: Community Coffee Co.
Producer: Thomson-Leeds Company Inc., New York
Category: Multiple Materials - Grocery Products - Food
Intended Length of Use: 5 years
Production Run: 220
Unit Cost Range: More than $250

Client: Perrier of Belgium
Producer: Fiberoptic Lighting Inc., Grants Pass, Ore.
Category: Multiple Materials - Beverages - Non-alcoholic
Intended Length of Use: 1-5 years
Production Run: 200
Unit Cost Range: More than $250

Client: Scoreboard Inc.
Producer: Inland, Indianapolis
Category: Paperboard (Corrugated/Chipboard/Foamboard) - Services - Travel, Financial, Telecommunications, etc.
Intended Length of Use: 1 year
Production Run: 32,000
Unit Cost Range: Less than $24

Client: Quaker Oats/Schwarz Worldwide
Producer: Rapid Displays, Chicago
Category: Paperboard (Corrugated/Chipboard/Foamboard) - Beverages - Non-alcoholic
Intended Length of Use: 4-6 months
Production Run: 2,700
Unit Cost Range: $25-$99

Product: ICEE frozen drinks
Number of units: 30
Distribution: Wal-Mart stores
Introduction: January 1997
Duration: Permanent
Construction: Fiberglass frame, metal base, freezing chambers, compressors, carbonation tank
National ICEE Corp.'s first effort to promote its ICEE drink at the checkout counter has stimulated sales by more than 50 percent at several Wal-Mart stores.