Packaged Beverages

Client: Pepsi, Somers, N.Y.
P-O-P Company: Display Technologies, College Point, N.Y.
Division: Permanent, Soft Drinks, Mineral Waters and Powdered Mixes
Comments: This lockable outdoor merchandiser with UV-protected graphics delivers 24-hour, high-impact brand identity advertising. It can be opened in billboard style or closed and is large enough to hold 125 12-packs. The roof is also adjustable.

Client: Kraft Foods, White Plains, N.Y.
P-O-P Company: Inland Paper-board and Packaging Inc., Indianapolis
Division: Temporary, Soft Drinks, Mineral Waters and Powdered Mixes
Comments: This display was designed to market assorted Kool-Aid flavors in a multiple pack. The unit had to ship 126 multi-packs, be prepacked and be easy to set up at retail. Every sales goal for this display was exceeded -- all units produced were sold and shipped. Because of this success, a second variety multi-pack was also introduced.

Client: Kraft Foods, White Plains, N.Y.
P-O-P Company: Inland Paperboard and Packaging Inc., Indianapolis
Division: Temporary, Soft Drinks, Mineral Waters and Powdered Mixes
Comments: Special pre-attached top and bottom riser cards on this display create a 3-D effect reproducing key images from the client's "Tang Orangutang" television commercials.

Client: Pepsi Cola USA, Somers, N.Y.
P-O-P Company: Stout Marketing, St. Louis
Division: Permanent, Soft Drinks, Mineral Waters and Powdered Mixes

Client: Coca-Cola USA, Atlanta
P-O-P Company: Display technologies, College Point, N.Y.
Division: Permanent, Soft Drinks, Mineral Waters and Powdered Mixes
Comments: The exclusive see-through features of the guide give Coke brands total package visibility. The display was designed to be longer than traditional slides and allows for 12.5 percent more inventory. The additional length positions brand 3 inches closer to the cooler and the consumer's reach.

Client: Nicholas A. Papanicholas & Sons Coffee Co., Batavia, Ill.
P-O-P Company: CDA South Inc., Atlanta
Division: Permanent, Supermarkets
Comments: The display offers the consumer more varieties of coffee products. Greater product selection has enhanced the retailer's sales and has improved the profitability of the entire coffee section.

Client: Kraft Foods Inc., Rye Brook, N.Y.
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.
Division: Temporary, Soft Drinks, Mineral Waters and Powdered Mixes

Henry Weinhard's, a brand of specialty beers and beverages based in Portland, Ore., is not targeting beer drinkers in its most recent promotion. Instead, the company's P-O-P features an antique convertible with a derby-clab driver carting a back seat full of partying men. The message Weinhard's wants to send is that anyone can enjoy a satisfying drink from a long-neck brown bottle at the local watering hole -- as long as that drink is Weinhard's Root Beer or Vanilla Cream Soda. The campaign includes posters, table tents, server buttons and wristbands.