Packaged Beverages

Location: Foodservice outlets for Dr Pepper/Seven Up Inc., Dallas
Display Description: 7 UP trademark cup countercard and Dr Pepper phone card countercard
Objective: To build trade customers' and bottlers' overall fountain volume by increasing brand awareness and purchase at the point-of-sale. To provide off-the-shelf, stock P-O-P that communicates a consistent brand image and message to consumers through unique and affordable vehicles.
Introduction: January 1998

Client: Coca-Cola N.Y., Hawthorne, N.Y.
P-O-P Company: 3 Strikes USA Inc., Stamford, Conn.
Division: Temporary, Soft Drinks, Mineral Waters and Powdered Mixes
Size of Run: 1,000
Objective: To get displays in supermarkets as well as independent grocers using the patented photo Matrix reproduction process for producing special hanging banners that integrate visuals featuring the New York City skyline (the venue for the 1998 NBA All-Star Game) with Sprite graphics to activate the Sprite/NBA sponsorship of the All-Star game.

Product: Cool Cow dairy drink
P-O-P companies: SOHO Advertising (co-design with client), New York; Instant Promotions on Package (printing of neck hanger), Stamford, Conn.; A.J. Bart (printing of comparison chart), Brooklyn, New York; D & L Offsetting (printing of "Today" show shelf talker), New York
Distribution: Supermarket chains in Connecticut, New Jersey and New York
Introduction: November 1997
Construction: Plain and laminated posterboard
A sign and a neck hanger are part of the P-O-P elements supporting the introduction of Cool Cow.

Client: Pepsi-Cola, Somers, N.Y.
P-O-P Company: United States Display, Hawk Point, Mo.
Division: Temporary, Soft Drinks, Mineral Waters and Powdered Mixes
Size of Run: 2,500
Objective: To increase Pepsi product sales. This P-O-P was a tie-in with Hershey and Doritos to present a Halloween Party theme retro to the '60s look. Designed to be flexible, it is two-sided and can be set up as a 6-foot by 10-foot walk-through house or as two units, a 10-foot-wide aisle spanner and a 6-foot-wide lobby display.

Client: Coca-Cola USA, Atlanta
P-O-P Company: Graphic Finishers of America, St. Louis
Division: Temporary, Soft Drinks, Mineral Waters and Powdered Mixes
Size of Run: 2,500
Objective: To gain end aisle placement in supermarkets. To promote brand awareness and provide incremental sales and trial. The promotion ties into television and radio ads to build brand equity. The display introduced a sweepstakes that also tied into traveling special market promotions.

Client: Community Coffee Co., Baton Rouge, La.
Producer: Thomson-Leeds Company Inc., New York

Product: Jarritos strawberry drink
Number of pieces: 5,000 of each
P-O-P companies: SPC Graphics (danglers), Hannibal, Mo.; Lithexcel Inc. (neck hangers and posters), Albuquerque, N.M.; Minutemen Inc. (ad slicks and coupons),El Paso, Texas
Distribution: Mexican specialty stores
Introduction: September 1997
Duration: Temporary
Construction: Vinyl (danglers), paper (neck hangers, posters, coupons)