Packaged Beverages

Client: Dr Pepper/Seven Up Inc., Plano, Texas
Product Promoted: Dr Pepper "Thirst to Win" promotion
Objective: To get consumers excited about the "Thirst to Win" promotion and its prizes as well as to tap into the demographic of NASCAR racing fans.
Introduction: May 1999
Producer: Cadmus Point of Purchase, Atlanta

Product: ICEE brand drinks
Number of displays: 3,000+
P-O-P company: Mirro Products, High Point, N.C.
Distribution: Mass merchants, c-stores, theaters, independent outlets
Introduction: November 1998
Duration: Permanent
Construction: Vacuum-formed styrene, transparent graphics
Display set-up: Retail staff
The ICEE Co. has added on-equipment illuminated merchandising boxes to help project its new brand image and draw more customer attention.

Client: Coca-Cola, Atlanta
Product Promoted: Coca-Cola
Objective: To communicate to Coca-Cola consumers and NASCAR fans through large signs.
Introduction: March 1999
Producer: Albert Screenprint Inc., Norton, Ohio

Client: Coca-Cola, Atlanta
Product Promoted: Coca-Cola
Objective: To boost cold beverage sales with a visually appealing display that showcases high-profile NASCAR drivers.
Introduction: October 1998
Producer: Paul Flum Power Merchandising, St. Luis

Client: Parrot-Ice, Houston
Products Promoted: Parrot-Ice drink products
Objective: To reinforce the brand and increase sales velocity at the store level.
Introduction: July 1998
Construction/Materials: 200-pound B-flute with coated paper liners
P-O-P Company: Drake Container, Houston

Client: Coca-Cola, Atlanta
Products Promoted: Fruitopia drinks
Objective: To provide a boost in cold beverage sales with a temporary display that uses a 48-quart Coleman cooler that is stamped with the brand logo. The cooler is placed on a stand and decorated with skirting to create visual impact from three sides.
Introduction: October 1998
Construction/Materials: Plastic; printed corrugated plastic for skirt and stand
P-O-P Company: Paul Flum Ideas Inc., St. Louis