Packaged Beverages

Client: Coca-Cola Co., Atlanta
Product Promoted: Sprite
Objective: To create eye-catching P-O-P that appeals to the target audience (teens), enhances brand image and drives impulse purchases.
Introduction: October 1998
Construction/Materials: 10-point C1S mounted to corrugate. It is designed to fit existing 2-foot by 4-foot or 2-foot by 2-foot drop ceiling tiles with hanging options.
P-O-P Company: Cadmus Point of Purchase, Atlanta

Client: Pepsi-Cola Co., Purchase, N.Y.
Product Promoted: Pepsi
Objective: To give Pepsi a proprietary look that attracts consumers and increases sales.
Introduction: February 1998
Construction/Materials: Injection-molded plastic
P-O-P Company: Paul Flum Ideas Inc., St. Louis

Client: Smith Dairy, Cleveland
Product Promoted: "Moovers" Milk
Objective: To introduce single-serve milk to the market, using chocolate milk as the lead product. The inflatable was developed to serve as a focal point in-store, drawing consumers to the product and product lines.
Introduction: December 1998
Construction/Materials: PVC-sealed inflatable with hang tabs at the top for hanging
P-O-P Company: Small Wonder Inflatables Inc., San Diego, Calif.

Client: The Maxi Saver Group, New York
Products Promoted: Coca-Cola beverages
Objective: To provide greater product visibility in order to move more product.
Introduction: April 1998 and November 1998
Construction/Materials: Cardstock point-of-sale disposable coupon dispenser that introduces paper coupon for membership discount with purchase and vinyl strapping to attach securely to shelving.
P-O-P Company: Outta The Box Dispensers, Dayton, Ohio

Product: Bottled water
Number of units: 4,000 shelves
P-O-P company: Display Technologies, College Park, N.Y.
Distribution: Supermarkets
Introduction: April 1998
Duration: Permanent
Construction: High-impact polystyrene
A real space-saver, Naya's new stackable rack squeezes product into unused areas.

Product: St. Ides Special Brew
Number of displays: 150,000 posters; 25,000 static clings
P-O-P companies: LithoGraphix Inc. (poster printing), Los Angeles; Cromwell Design (cling design), Royal Oak, Mich.; E&G Printing Co. (cling printing), Madison Heights, Mich.; Wentcott Displays (cling finishing), Detroit
Distribution: Off-premise retail accounts
Introduction: May 1998
Duration: Temporary
Construction: Paper stock (posters), vinyl (clings)

TLP
Lipton Babe
Thomas J. Lipton Co.

Mars Advertising
Nestle USA
Comments: This "personal treasure chest" was designed to generate consumer trial and provide shoppers with all the necessary items to sample the product. The treasure chest theme was also used as a consumer sweepstakes prize.

Everbrite
Pepsi Co.
Comments: The soft drink industry typically uses temporary materials. The choice here was to use neon as a way to stand out from the crowd. The display was designed with special bracketry that can accommodate a variety of gondola types.