Packaged Beverages

Client: PepsiCo., Somers, N.Y.
Product Promoted: Pepsi
Objective: To get Little League players to drink Pepsi products.
Construction/Materials: FDA food-grade high-density polyethylene
P-O-P Company: Kooler Kraft International Corp., Roswell, Ga.

Client: Krispy Kreme Doughnut Corp., Winston-Salem, N.C.
Producer: Decision Point Marketing, Winston-Salem, N.C.
Marketing Objective: The client wanted to introduce fresh bean coffee to customers at bakery counters. A solid mass of real coffee beans encased in clear acrylic creates the backdrop.

Client: Pepsi-Cola Co., Somers, N.Y. Producer: The Display Connection Inc., Moonachie, N.J. Marketing
Objective: The client was undertaking a brand image change to a look that would be young, hip, fresh, modern and blue. The goal was to reinforce the new logo in the minds of teenage consumers.