Packaged Beverages

Client: Brown-Forman Beverages Worldwide, Louisville, Ky.
Product Promoted: Tropical Freezes beverage
Introduction: April 1998
Construction/Materials: Corrugated with an injection-molded wheel system
P-O-P Company: Container Graphics & Display, Villa Park, Ill.

Client: Coca-Cola USA
Producer: Henschel-Steinau Inc.
Comments: This unit featured injection-molded adjustable shelf dividers, steel-tube snap-lock frame construction, and a sheet-metal light-box with four sequential light areas and 5-color screenprinted translucent graphics. The display could be set up in 40 minutes without tools. It was shipped in three cartons and fit on the majority of supermarket endcaps.

Client: TLPartnership and Dr Pepper/Seven Up Inc., Dallas
Products Promoted: 7 UP products
Objective: To alert consumers about the company's contest promotion.
Introduction: November 1997
Construction/Materials: E-flute corrugated wrap with 10-second voice box and motion sensor
P-O-P Company: Clegg Industries Inc., Torrance, Calif.

Client: Smith Dairy, Orville, Ohio
Product Promoted: Milk
Objective: To promote brand awareness by creating a visual of "fresh products" delivered daily by trucks.
Introduction: April 1998
Construction/Materials: Screen printed on 3-millimeter Celtec
P-O-P Company: T&T Graphics Inc., Miamisburg, Ohio

Product: Pepsi Pop Culture promotion
P-O-P companies: More than 15 companies, including Art Merchandising Inc., New York; The Display Connection, Moonachie, N.J.; Sandy Alexander Inc., Clifton, N.J.; and Adams-McClure Inc., Denver
Distribution: Supermarkets, drugstores, convenience stores and restaurants
Introduction: May through September 1998
Duration: Temporary
This Lucy Lawless corrugated standee is one of 40 different P-O-P pieces used in the Pepsi Pop Culture promotion.