Packaged Beverages

RTC Industries Inc.
Panamco-lndega S.A.
Comments: This unit features injection-molded shelving, extruded vertical graphic holders, steel tubing with a snap-lock frame construction, and a sheet metal lightbox with four sequential light areas.

Product: St. Ides Special Brew
Number of displays: 150,000 posters; 25,000 static clings
P-O-P companies: LithoGraphix Inc. (poster printing), Los Angeles; Cromwell Design (cling design), Royal Oak, Mich.; E&G Printing Co. (cling printing), Madison Heights, Mich.; Wentcott Displays (cling finishing), Detroit
Distribution: Off-premise retail accounts
Introduction: May 1998
Duration: Temporary
Construction: Paper stock (posters), vinyl (clings)

TLP
Lipton Babe
Thomas J. Lipton Co.

Mars Advertising
Nestle USA
Comments: This "personal treasure chest" was designed to generate consumer trial and provide shoppers with all the necessary items to sample the product. The treasure chest theme was also used as a consumer sweepstakes prize.

Everbrite
Pepsi Co.
Comments: The soft drink industry typically uses temporary materials. The choice here was to use neon as a way to stand out from the crowd. The display was designed with special bracketry that can accommodate a variety of gondola types.

Client: Cott Beverages USA Inc., Toronto
Products Promoted:
Objective: To produce a profitable volume lift by gaining consumer awareness of Lucky soda through implementation of a summer BBQ cross-promotion partnership with various marketers. The Talker Pockets and BBQ Planner Cards identify participating items and bundle products with easy recipes and tips.
Introduction: June 1998
Construction/Materials: Talker Pocket narrow profile literature holder for attachment to pricing channel, PVC vinyl